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HANDBOOK OF CONSUMER MOTIVATIONS: The Psychology of the World of Objects

DICHTER, Ernest

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New York: McGraw-Hill, (1964). First Edition. 8vo. Publisher's silver cloth in original dust jacket. Light toning to jacket at spine and rear panel and very minor fraying at corners. Edges toned but interior clean and bright. Very good plus. 486 pp. (Item ID: 16345)

Sourcebook for the psychological significance of physical objects, produced for the McGraw-Hill Series in Marketing and Advertising.


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By This Author: DICHTER, Ernest
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