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ADVERTISING, COMPETITION, AND PUBLIC POLICY: Theories and New Evidence

McAULIFFE, Robert E.

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Lexington, MA and Toronto: Lexington Books, (1985). First Edition. 8vo. Publisher's printed glossy boards. Near fine. Spine slightly cocked. Else clean and bright. 116 pp. 0669123919 (Item ID: 16164)

Advertising from an economic perspective from a professor of economics at Babson College.


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By This Author: McAULIFFE, Robert E.
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