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FUCK YOU: A Magazine of the Arts - Number 5, Vol. 4
PLEASE PLANT THIS BOOK
ZEN CONCRETE: Translations & a new interpretation of Buddhist Doctrines

TRADE-MARKS

HORNUNG, Clarence P.

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Price: $600.00


New York: Caxton Press, 1930. First Edition. Small 4to. Full red cloth, with beveled boards and designerís relief logo medallion mounted to front. Ornate gilt decoration and lettering to spine. With 53 trademark illustrations. One of 750 copies, this #120, numbered and SIGNED by Hornung to colophon. Thomas Maitland Cleland-designed bookplate of noted Chicago collector and Newberry Library trustee Alfred E. Hamill to front paste-down. Additional own- ership inscription of Chicago graphic artist Phyllis K. Unosawa to second end-paper. Spine cloth faded. Light wear to boards and cloth, corners slightly bumped. Top edge mildly soiled. Very good or better. (Item ID: 14817)

An impressive collection of business and corporate logos, and the first book from the prolific American illustrator and designer Clar- ence P. Hornung. Hornung was one of the most important and influ- ential designers of the 20th century; his HANDBOOK OF DESIGNS AND DEVICES, first published in 1932, remains an important resource and many iconic trademarks and logos of the last century were either de- signed by Hornung or were directly inspired by his work. His TREASURY OF AMERICAN DESIGN (Abrams, 1972) was a landmark reference that Hil- ton Kramer called "a work of extraordinary beauty ó Mr. Hornung also designed it ó which is a virtual encyclopedia of American folk art [...] indispensable." TRADE-MARKS itself is an elegant production, in keeping with the work it contains, with embossed French-fold leaves, each bearing a single color logo. More than half of the focus is on the bibliographic, including the logos of Encyclopedia Britannica, Scribner's, Farrar and Rinehart (two variants), Harper, Book League of America, Mazarin Press, Vanguard Press, Sunflower Press and Cax- ton Press. With a preface by Harry L. Gage. Uncommon in trade, and from the library of two noteworthy Chicago area book collectors, scarce indeed.


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