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[Archive of Signage for Dairy Dan Ice Cream Truck Franchise]

[Marketing]

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Price: $375.00


[Westline, MI]: Dairy Dan Inc., 1962. Approximately 24 pieces of full-color signage, including: four tent cards, scored but unfolded, 3î x 4î approx; one uncut sheet of ten small signs, 6î x 10.75î approx.; ten individual signs for various sundaes, 14î x 9î approx.; and nine larger signs measuring 18î x 9î approx. Tent cards screen-printed, rest offset. Near fine. (Item ID: 14571)

Founded by Alvin ìBuddyî Rothstein, Dairy Dan was a soft-serve ice-cream truck franchise operating nationally. Signage advertises Dairy Dan products, primarily various sundaes such as ìButter Scotî or ìCobbler Cherry,î with humorous slogans and graphic illustrations in cartoon-style typical of the period. Charming.


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