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[Collection of Seventeen In-Store Signs from a Furrier]

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np: nd [ca. 1940]. Printed card-stock broadside advertising. All approx. 16" x 11". Generally very good. Some soil, edge-wear. Small tear here and there. (Item ID: 13062)

An unusually comprehensive collection of 17 matched in-store signage for a furrier (or possibly department store fur section), all printed text in multiple colors on a variety of colored and marbled stocks with occasional ornamentation. Based on design and fonts, we date these to ca. 1940. Subjects include exhortations to proper storage (at the store's own cold storage, of course), tailoring and cleaning services, prices ("Fur prices / like other prices / are trending upward / - Don't delay..."), reasons for purchasing (graduation gifts, etc.), among many other pitches. A visually compelling, if pushy, archive of luxury marketing during fur's pre-PETA popular height.


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