PAUL LASZLO: Member of American Society of Industrial Designers
(Beverly Hills, CA): Laszlo, Inc., [ca. 1956]. First edition. 4to. Glossy pictorial boards. No DJ, as issued. Very good or better. Some minor rubbing to boards, bump to top edge front cover. Faint sunning to edges. A number of pages loose, as common and as designed (see below). Else a sharp, bright and complete example of a fragile book. (Item ID: 11856)
First edition of this promotional tool self-published by Laszlo to market his firm to high-end clients, while at the same time allowing some flexibility in its implementation. The design of the book's binding was such that individual pages could also be cleanly removed for individual (and smaller) client's particular needs. This led, however, to a book whose pages too-easily came apart from the binding, a decision Laszlo later came to regret. Includes designs and full-color photographs of numerous Laszlo projects including The McCulllough and Sunbeam Corps., the Mrs. Sam Genis and Mr. and Mrs. JK Ohrbach residences, The Brentwood Country Club, The Laurel Race Course, numerous examples of industrial designs (chairs, tables, etc.), as well as his iconic Laszlo (nuclear) Bomb Shelter. A lavish production from the quintessential Hollywood designer of the 1950's. Quite scarce.